This week’s episode includes a discussion about style and tone in the first half of the show. This conversation started from a piece of “direct” (junk, to you and me) mail that made someone feel bad for throwing away a child. The second of the show is about institutional knowledge and how documenting work processes […]
This week’s episode is jam-packed. Conversations about Facebook post length and owning your own material. Thoughts on avoiding proprietary website content management systems and portability, plus concepts surrounding the idea of digital food, snacks, and junk food. We finish up with a few ideas on reviewing your search keywords report and reaffirming your page rank. […]
This week’s episode is about awareness months. Apparently April is for welders and international guitar recognition. But if you’ve wondered what you can do for your respective month or week, let’s talk about some ideas. Including ways to flip the notion that “likes have no value” on its head. Available here and on iTunes. Follow us […]
A good show this week. It’s about getting traction in your region when you have almost nothing to start with. Low-budget or zero-budget items that you can do to get people to notice you. 8 simple things from seeking out influential bloggers to throwing a pitch-in party. Plus, a bonus list of 7 things that […]
This week’s episode starts off with a great piece by Evan Williams called “Mom interned at a nonprofit and now her emails are different“. We talk about our experiences so far in a year-long plan for promoting and sharing stories about Indiana CACs. Also, a little about earned media and media kits. Available here and on iTunes. […]
This week’s show is all about your questions. How do you keep your donors from feeling fatigued, how do you establish an editorial calendar, and how to fund a fundraiser with no apparent cash flow. Plus, thoughts on “under construction” pages. Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Hear about our experience with a client who has seen 548% growth in their website traffic over 2015, and why they’re failing to capitalize on that traffic. Don’t make the same mistakes. Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
The first episode of 2016, and it’s all about execution. We talk about a conversation we had this week about people who don’t use Google, about how to increase your traffic, and touch on how to make working with journalists easier and more beneficial for you. This one’s a good one, probably my favorite so far. Available […]
Tis the season for begging. This week it’s all about year-end Ask letters and how to make them better, more specific, and punchier with subtle undertones of not calling people jerks in all the wrong places. Also, a brief discussion of two riddles that people seldom have an answer to. Available here, on iTunes, and SoundCloud. Follow us […]