The Nonprofit Podcast - Page 2 of 5

Episode 031: The most PC-way possible

June 15, 2016 Leave a Comment

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This week’s show is about what you’d learn on day 1 of any design training course: know your target audience. We talk about how to do A/B testing on email campaigns and Facebook so you can figure out who you’re talking to and what you should promote. In addition, we talk about how to do this even without fancy systems in place.

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Episode 030: It’s like driving a free car

June 8, 2016 Leave a Comment

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This week’s episode is packed. In the first half of the show we talk about lobbying and making good relationships with your elected representatives. We talk about why you should know them and how to find an “in” to get with their offices. For nonprofits this isn’t very hard.

In the second half of the show we clearly answer the question that always comes up: how much should a website cost? The answer is a lot less complicated than the rest of the web industry would have you believe.

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Episode 029: The business of nonprofits

June 1, 2016 Leave a Comment

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This week’s episode is about a conversation we had earlier this week with a woman in Duluth, Minnesota. Their work in helping teach others about best practices and new theories in their world has changed the national accreditation standards for hundreds, maybe thousands, of facilities across the US. We talk about what this could do to transform and grow your organization.

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Episode 028: Watch your tone

May 25, 2016 Leave a Comment

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This week’s episode includes a discussion about style and tone in the first half of the show. This conversation started from a piece of “direct” (junk, to you and me) mail that made someone feel bad for throwing away a child. The second of the show is about institutional knowledge and how documenting work processes is good, but how much better would it be if you included the emotional and cultural challenges and successes of your organization, too?

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Episode 027: Digital snacks and junk food

May 18, 2016 Leave a Comment

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This week’s episode is jam-packed. Conversations about Facebook post length and owning your own material. Thoughts on avoiding proprietary website content management systems and portability, plus concepts surrounding the idea of digital food, snacks, and junk food. We finish up with a few ideas on reviewing your search keywords report and reaffirming your page rank.

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Episode 026: And that’s okay

May 11, 2016 Leave a Comment

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This week’s episode is dense, but full of great nuggets for everyone large and small, beginner and advanced. We talk about recognizing Twitter’s painful non-profit-to-non-profit “conversations” and follow exchanges. We talk about understanding that it’s okay to not be everywhere at once online. We then transition into a discussion about Google AdWords, AdWords Grants, and how cost-per-click impacts keywords. Finally, we talk about how to do a little SEO 101 by identifying some keywords you want to rank for and where to insert them in a blog post.

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Episode 025: What a Trump or Sanders presidency means for nonprofits

May 4, 2016 Leave a Comment

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This weeks’s show is good one, in two parts. In the first half we talk about what a Trump, Clinton, or Sanders presidency might mean for a nonprofit — at all levels. Would you be prepared if money suddenly evaporated? What if it only impacted partner organizations in your periphery? And in the second half of the show we talk about the difference 4 different words means in your marketing materials: give, donate, contribute, and invest.

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Episode 024: Donor and volunteer survey says…

April 27, 2016 Leave a Comment

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This week’s episode includes two topics. First, a brief plea not to hire a marketing director. I say that as someone who has worked both sides of that. Second, a survey of donors and volunteers yields interesting insight into what they’re looking for. For instance, do you treat your volunteer opportunities like job openings, with listed skills, tasks, and responsibilities?

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Episode 023: Board Like Us

April 13, 2016 Leave a Comment

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This week’s episode is about boards. Specifically experiences and stories from the other side of the table as a consultant speaking to a board. Also, how anyone can tell what kind of a relationship a board has with its director, staff, or organization based on their website. We also briefly talk about what you should look for if you’re looking to solicit new members, form a new board, or reorganize an existing board.

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.
Episode 022: Add back the laugh track

April 6, 2016 Leave a Comment

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This week’s episode is a good one. Topics include a brief discussion on semantics around “content as a product, not currency”, which I’ve been fond of saying lately. And about “tools and resources”, of which the Internet probably doesn’t need more of. We also talk about what makes a YouTube video better, especially when your videos and channel just isn’t that interesting or viral-friendly.

We close with a brief discussion on Indianapolis’ “Broom Guy“, and prompt you to talk about the person in your community everyone should be rallying around.

Available here and on iTunes. Follow us on Twitter and Facebook, too. Or follow Justin directly on Twitter.