Episode 002: Facebook Fraud
Ever wonder why your Facebook page doesn’t seem to get a lot of traction? Have you ever thought about paying for Facebook advertising? We talk about Facebook Like Fraud, engagement levels, and having the right expectations about social media marketing. The tl;dl: Facebook can be useful if you’re working with the right group of people, but expect to pay money soon if you haven’t already. And if you have already, expect some fraudulent clicks to come along.
We also talk about brand statements and aligning your URL with your name.