003: Blogging is Like the Gym
On this week’s show we talk about inbound marketing and what the heck that means. It turns out, blogging is a lot like going to the gym. You say you’ll do it, but do you ever? We also talk about email list segmenting (it’s not good enough to just ask for an email address from a random user), and how you can establish other clear calls to action, including a trick to get people to take a phone call.